Former logo (left); Updated logo (right)
Liberty Mountain Resort
Coinciding with the debut of new high-end lodging facilities, Liberty Mountain Resort expanded their offerings from skiing and winter sports to include premium packages for both weddings and conferences. Their brand update positioned them as a four-seasons resort and is supported by a brand language that is elegant for weddings, sophisticated for conferences, inviting for golf, and active for winter sports thus making the brand as versatile as the resort itself.
brand development, identity system, photography art direction, promotional package, brand collateral
